It is rumoured that employees of a new Patisserie are getting the chop
in July – but for once it’s good news.

To celebrate its continental pedigree, the Patisserie Valerie chain is
inviting customers to drop by and help celebrate France’s Bastille Day
at their new Knightsbridge restaurant when it opens! Art lovers will
also have the opportunity to indulge their wallets with a special
instore exhibition by local artists.

And if that’s not enough to tempt indulgence lovers along, then the
Patisserie Valerie can can  girls will be their to add their particular
entente cordiale!

The new store at 215 Brompton Road opens on Wednesday 14 th July which
coincides with celebrations in France of Bastille Day.

Their revolutionary statement:

“We pride ourselves on being different and innovative both in our food
and indulgence offerings - and also the way that we plan to surprise and
entertain our customers. "

Despite the fact that Bastille Day is at the heart of French republican
tradition, we have no plans to chop off any heads or overthrow the Queen
and Prince Philip – indeed we would even be glad to welcome them at our new
Knightsbridge Patisserie.

We will be dressing the store in the red, white and blue tricolour of
France for a 3 day period of celebrations starting on Bastille Day –
which coincides with the opening of the new store. We will also be
producing special limited edition cakes from our indulgence range. Our
staff will also be appropriately dressed for the occasion!

On a serious note, we felt that many current themed occasions such as
Valentines Day have become over commercialised and tired: the
the new opening gave us the opportunity to do something different. We
were also keen to support local artists – hence the exhibition.

On a more patriotic note however, we feel that St George is sadly
neglected - and so hope to include the poor chap in our promotional
program next year."


Patisserie Valerie already has 26 outlets in London and newly opened
eateries in Bath, Canterbury, Cambridge, Leeds and Wolverhampton with
further openings planned.

The Company provides a dazzling array of pure indulgence in the form of
delicious cake range, but does not neglect the basics of breakfasts,
lunches etc. Many business breakfast clubs also use its facilities early
in the mornings.

The Company provides businesses with a delivered catering service and at
the other extreme, decorated wedding cakes for budding brides and grooms.

It has recently launched a home delivery service for its large cake range.



For more mouth watering details, go to www.patisserie-valerie.co.uk.