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Sud de France Festival
Festival

Sud de France Festival

From 09/09/2011 at 06:00 to 26/09/2011 at 23:00

The Sud de France Festival, an 18-day extravaganza celebrating the entire range of food and wine from Languedoc-Roussillon, will this year again take London by storm in September. To make the summer last a little longer the Sud de France Festival, running from 9th to 26th September, will offer a chance to experience the tastes and aromas of the sunny Languedoc-Roussillon region through various events and venues.

 

A whirl of activities and events around London

Now in its 3rd year the UK event promises to be bolder and bigger. The event side of the festival, centred on London, will kick off on a high note with a consumer tasting and party held on Dutch Barge PRINS in West India Dock (Canary Wharf) on Friday 9 September. A night full of contrast, vibes and passion as Electro-Rock music, performed by the Gilles Peterson’s Worldwide Festival team, will echo Natural Wines championed by wine expert Isabelle Legeron MW.

 

The festival will unwind in a stream of activities spanning two weeks; consumer events will include an exclusive tasting of high end wines from Languedoc-Roussillon, a series of tutored tasting seminars presented by leading experts, a food and wine Sud de France dedicated zone at the first Three Wine Men consumer fair, a giant “Gardianne” dish in Borough market, a pop-up Languedoc-Roussillon space for the duration of the festival at Vinopolis, Sud de France cheese and wine matching with La Cave à Fromage, daily cooking courses as well as numerous sampling opportunities. For full details of the Sud de France Festival, please refer to the complete programme below.

 

Nationwide promotional activities

The festival encompasses a full programme of nationwide promotional activities both in the on and off-trade, with in-store features, consumer competitions and sampling in participating delis and wine retailers. Côte restaurants, Hibiscus, Antidote, Kensington and Fulham Wine Rooms, The Wright Brothers, Cork & Bottle, L’Atelier des chefs, La Cave à Fromage, Waitrose, Laithwaites, Majestic, Roberson, Marché du Quartier and Partridges will all be taking part and are gearing up for a series of bespoke Sud de France activities and events.

 

“During two weeks we are generating a buzz around the Sud de France brand; the whirl of activities is designed to reach a large audience and is backed up by a significant media campaign linked to participating retail outlets and a dedicated website http://www.festival-suddefrance.com” explains Isabelle Kanaan, Executive Director of the London office. “The festival involves the entire industry, as we work closely with producers, importers, delis and high profile retailers to promote the Sud de France brand through to the consumer.”

 

Sud de France wine and food specialities

Languedoc-Roussillon stretches from the Spanish border to the Rhône Valley and takes in around half of France’s Mediterranean coastline. Wine is an integral part of the lifestyle, and Languedoc-Roussillon is the world’s largest wine producing region. Languedoc-Roussillon can proudly offer incredible diversity: it is home to a vast array of still wines, produces some of France’s greatest Vins Doux Naturels, while Limoux can claim to be the oldest sparkling wine area of the world.

 

“More than just a drink, wine is an expression of the local culture” continues Isabelle Kanaan, “grapes have been grown since the Greek colonisation of the coastline, and wine is entrenched in people’s way of life. Each sub region has its own style and terroir and travelling along Languedoc-Roussillon wine route can be a fantastic way to discover the region’s landscape, history and cultural heritage.”

 

Languedoc-Roussillon food specialities include, not surprisingly, seafaring products such as the renowned Collioure anchovies, Bouzigues oysters or the delicious Brandade de morue from Nîmes (a traditional salt cod and olive oil puree), as well as a breadth of olive derivate products from extra virgin oil, tapenade or speciality olives such as Lucques or Picholines. Inland you will find all the cured meat associated with France, the local Pelardons (goat cheeses), the famous cassoulet dish from Castelnaudary, and a delicious array of biscuits, honey and chestnuts. The range is extensive and we could not do it justice by trying to be exhaustive.

 

Mediterranean lifestyle and healthy living

The region also boasts a full range of fruit and vegetables which are one of the major components of the Mediterranean diet including: peaches, apricots, melons, tomatoes, aubergines, courgettes, asparagus and onions. The crop is extremely varied and plentiful. “The cuisine of Languedoc-Roussillon is very much about healthy products: fish, olive oil and fruit and vegetables and strikes a chord with today’s healthy lifestyle mantra” comments Isabelle Kanaan.

 

Most products reflect the lifestyle, outdoor living and seemingly slower pace of life often associated with hot countries, which allows some social time with friends around the “aperitif”, the drinks and nibbles consumed before a meal as an appetiser: Lucques olives, a slice of saucisson and some tasty canapés with tapenade, aubergine caviar, brandade or sun-dried tomato confit will happily complement a glass of local wine.

 

For a chance to get a last ray of sunshine before the autumn, Languedoc-Roussillon will be coming to the British shores in September with an extensive programme of events and activities. So don’t miss the opportunity to get into the Languedoc-Roussillon spirit and let the enchanting flavours of the south of France tease your taste-buds.

 

Full programme and information : http://www.festival-suddefrance.com

For further information or photos, please contact Sabine Cleizergues, Sud de France UK PR representative.   

Tel: 07799 830 876 / Sabine.cleizergues@gmail.com

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COMMENTS:

05/09/2011 - deanejennings said :

yup, the Languedoc is very beautiful and rich in tradition, culture, cuisine, climate and landscape. Its my favourite part of France. Very proud to live there.

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